Toms River Watch

Route 37 Shelter Conversion

Tracking the zoning process and public hearings for the HABcore emergency shelter conversion at the former Pelican Inn and Suites.

ActiveTracking since June 17, 20261 update

What we focus on

We're organized around land use and process: zoning compliance, traffic and parking impact, emergency services capacity, floodplain and site conditions, and whether proper public hearings take place. We don't take positions based on who would live at the property; that framing isn't our focus, and it isn't how we evaluate this proposal.

The property

The former Pelican Inn and Suites is a 25-unit motel at 3324 Route 37 East, Toms River (Block 852, Lot 32), roughly 2.1 acres, zoned HB (Highway Business). The parcel sits within a FEMA AE flood zone.

The purchase

The property sold on June 17, 2026 for $7 million to HABcore, a Red Bank-based nonprofit. The sale was brokered by Newmark Associates.

The plan

HABcore's stated plan is to convert the property into Ocean County's first year-round, pet-friendly emergency shelter for individuals and families. The site is already soft-operating as a "Code Red" weather-overflow location. It sheltered 11 people during the July 4, 2026 heat wave.

Reported funding sources include a $7.5 million Ocean County contract (awarded in 2024) and a $250,000 JBJ Soul Foundation repair grant. Partners named in coverage so far include Family Promise of the Jersey Shore, 180 Turning Lives Around, and Fulfill.

Local political context

Toms River Mayor Dan Rodrick has publicly clashed with several homeless-services nonprofits, including Just Believe Inc. and Destiny's Bridge, and the township pursued eminent domain to try to block a church-run shelter proposal in 2025-2026. As of this writing, we haven't found any public statement from the Mayor's office specifically addressing the Pelican Inn / HABcore purchase.

Open questions we're tracking

  • Whether the change of use (motel to shelter) requires a zoning board variance and site plan approval, or proceeds as a permitted use in the HB zone.
  • Whether HABcore has filed anything with the Toms River Zoning or Planning Board.
  • Whether and when this comes before Township Council or the Zoning/Planning Board for a public hearing residents can attend and speak at.

See the News feed for updates as we learn more, and Take Action for how to weigh in.

Sources

Updates on this issue